Entertainment Design Week 6

13.2.2018 // Week 6
Chia Yee Hsean (0322352)
Entertainment Design

Lectures/Tutorials:
We learnt the basics of Sketchup and were quickly briefed through the definitions and applications of Information Architecture and Sitemaps. This was to prepare us for the next assignments. I must say, the brief Sketchup tutorial brought back memories of my Foundation in Design year where I mucked about Sketchup under my own initiative to create a 3D mockup for an assignment.

Pardon the crude images, but these notes served as very important references.


"THE SACRED TEXTS!!!" - Luke Skywalker, 2017 -


Instructions:
Assignment 2A
The Brief
Produce an original event’s Microsite Mockup Design

Duration of Assignment
2 Weeks

DEADLINE
Week 4

Description and Requirements
Produce a Microsite Mockup in digital format for a fictional event. You may use the same event from your Assignment 1, which must be agreed as the group choice. The event of choice must have enough depth and scope to provide for various promotional gimmicks, be it on-ground, online or in-app implementations.
The Microsite Mockup should adhere to industry standard web grid system and need not involve coding. A digital composition is expected as the end result detailing every interactive and navigation function with informed rationalization of design and user experience. You are encouraged to be as original as possible in your design and idea conceptualization.

Submission

The Microsite Mockup must be submitted in .psd format together with the A4 design journal documenting every interactive and navigation function with informed rationalization of design and user experience. As this is a partial submission, please compile all 3 parts (Assignment 2A and B) before submitting officially.

Assignment 2B
The Brief
Produce an on-ground activation gimmick proposal in the form of digital comps.

Duration of Assignment
3 Weeks

DEADLINE
Week 7

Description and Requirements
Produce on-ground activation gimmick proposal for the event from Assignment 2A. This event should integrate the microsite design elements, and a host of gimmick activities that engages the targeted audience.

The purpose of the on-ground gimmick is to promote the major event from Assignment 2A. A thorough explanation of the strategy on how to promote and engage visitors or audiences is required. Your design solution must be able to execute this strategy effectively. You are encouraged to be as original as possible in your design and idea conceptualization.

Submission
The digital comp. designs must be submitted in .psd and/or .ai format together with the A4 design journal documenting every design item with informed rationalization of design functionality. The on-ground gimmicks’ proposal must be visualized with 3D modelled perspectives of the actual site. Multiple prints of these perspectives should be produced to cover all angles. As this is a partial submission, please compile all 2 parts (Assignment 2A and 2B) before submitting officially.


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