Publishing 2: Project 2
Week 5-9
Chia Yee Hsean (0322352)
Publishing 2: Mass Communication
Project 2: The Book (Layout & Final Mockup)
PROJECT 2 (20%)
The Brief
The Book. (Part 2: Layout & Final Mock-up)
Duration of Assignment
4 Weeks (Briefing on week 5)
Deadline
Week 9 (22 May, 2017)
Description
After developing content (text and visuals) the next stage is to determine the format (size and binding method), and an appropriate & attractive layout based on a suitable grid system, choice of font/s and use of colour.
1. Due to time constraints the binding method shall be predetermined to be staple binding (saddle binding). The book is of 32 pages, which is smaller than A4 and bigger than A5. However should you wish to try a different binding method you may do so with the permission of your lecturer.
2. You will need to adapt a suitable grid system, choose a fitting font and create an attractive layout in InDesign.
3. Your choice of colour must compliment your visuals and play a role that is supportive but also create dynamism where needed. It is advised to limit the use of colour, as it could be distracting.
4. You need to determine your paper type, for cover as well as inside pages. A visit to the paper factory Hiap Moh or Conqueror is advised.
The end result will be an actual size mock-up of the book with finishing that is of good standard.
Requirements
The student must utilise the accumulated knowledge from the exercises, lectures and from their own reading (library books and online sources) to guide them and inform them in their decisions.
The student must document the process (sketches, layouts, trial and errors) in their e-porfolio and hardcopy portfolio. The student will be expected to submit the final mock-up in the hardcopy portfolio and the softcopy PDF uploaded or embedded unto the e-portfolio. Create a separate folder in your Google Drive and store all files, artefacts, project submissions, etc. here.
Ensure all items are logically and chronologically ordered, labelled and dated.
Submission
1. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the A4 Clear Sheet hardcopy portfolio. The works labelled and dated.
2. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the e-portfolio for the duration of the project in one post.
3. Pictures of the final book mock-up, softcopy PDF uploaded or embedded unto the e-portfolio. Label it as final so that it is clear that this is the final version.
4. Final book mock-up in actual size and on the selected paper along with a complete thumbnail print out of all the pages.
Objectives
1. To develop students ability to arrange various elements attractively in a book.
2. To develop students ability to create a suitable grid system that allows them flexibility.
3. To develop students ability to integrate text and visuals attractively.
4. To develop students ability to maintain a consistent identity with acceptable variation.
5. To develop students ability to use colour appropriately; supportive or dynamic.
Progress
Selecting a suitable grid system
We were first tasked with creating and experimenting with several grid systems, and to choose the most suitable one for our book. In the end, I settled for the Van de Graaf grid system.
Selecting a suitable typeface combination
We were then asked to pick from three typeface combinations for the text in our book. I decided on a combination of Optima for the titles and Bembo for the body text.
Visual references for layout
Several examples of book layouts were also to be identified and used as visual reference for our book. My selected visual references not only served as points of reference for layout and type, but also helped me capture a mood/feeling in my pages.
Sketches
Thumbnails
Books
1. Page Unlimited: Innovations in Layout Design
A good reference on interesting layouts, I've borrowed this a few times over the years and I still find new things to look at. There's a good variety of book and editorial examples from several different countries, each accompanied with background information about the purpose of the publication and its art direction.
In his preface, Aswin Sadha from Newwork Magazine posed a question:
How do you normally evaluate a chef? Who's the better practitioner: the chef who can make good food out of ordinary ingredients or the one who can make a great meal using the freshest materials?
He then states that the same quandary applies to designers. I suppose he is referring to how good designers each have their own worth and the many different ways they go about solving a design problem.
2. Turning Pages: Editorial Design for Print Media
Another book that I constantly find myself returning to; it's an inspirational compilation of magazine, books, and newspapers. Editorial designers provide insightful commentary on the stages of their publication's conceptualisation, design, and production, as well as their perspectives on designs and the challenges they face. From the examples in this book, I've learnt that the smallest details can make the difference between good and excellent.
And I think that's something I want to strive harder for.
Chia Yee Hsean (0322352)
Publishing 2: Mass Communication
Project 2: The Book (Layout & Final Mockup)
PROJECT 2 (20%)
The Brief
The Book. (Part 2: Layout & Final Mock-up)
Duration of Assignment
4 Weeks (Briefing on week 5)
Deadline
Week 9 (22 May, 2017)
Description
After developing content (text and visuals) the next stage is to determine the format (size and binding method), and an appropriate & attractive layout based on a suitable grid system, choice of font/s and use of colour.
1. Due to time constraints the binding method shall be predetermined to be staple binding (saddle binding). The book is of 32 pages, which is smaller than A4 and bigger than A5. However should you wish to try a different binding method you may do so with the permission of your lecturer.
2. You will need to adapt a suitable grid system, choose a fitting font and create an attractive layout in InDesign.
3. Your choice of colour must compliment your visuals and play a role that is supportive but also create dynamism where needed. It is advised to limit the use of colour, as it could be distracting.
4. You need to determine your paper type, for cover as well as inside pages. A visit to the paper factory Hiap Moh or Conqueror is advised.
The end result will be an actual size mock-up of the book with finishing that is of good standard.
Requirements
The student must utilise the accumulated knowledge from the exercises, lectures and from their own reading (library books and online sources) to guide them and inform them in their decisions.
The student must document the process (sketches, layouts, trial and errors) in their e-porfolio and hardcopy portfolio. The student will be expected to submit the final mock-up in the hardcopy portfolio and the softcopy PDF uploaded or embedded unto the e-portfolio. Create a separate folder in your Google Drive and store all files, artefacts, project submissions, etc. here.
Ensure all items are logically and chronologically ordered, labelled and dated.
Submission
1. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the A4 Clear Sheet hardcopy portfolio. The works labelled and dated.
2. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the e-portfolio for the duration of the project in one post.
3. Pictures of the final book mock-up, softcopy PDF uploaded or embedded unto the e-portfolio. Label it as final so that it is clear that this is the final version.
4. Final book mock-up in actual size and on the selected paper along with a complete thumbnail print out of all the pages.
Objectives
1. To develop students ability to arrange various elements attractively in a book.
2. To develop students ability to create a suitable grid system that allows them flexibility.
3. To develop students ability to integrate text and visuals attractively.
4. To develop students ability to maintain a consistent identity with acceptable variation.
5. To develop students ability to use colour appropriately; supportive or dynamic.
Progress
Selecting a suitable grid system
We were first tasked with creating and experimenting with several grid systems, and to choose the most suitable one for our book. In the end, I settled for the Van de Graaf grid system.
 |
| Grid 1: My selected grid system, the Van de Graaf grid. |
 |
| Grid 2 |
 |
| Grid 3 |
Selecting a suitable typeface combination
We were then asked to pick from three typeface combinations for the text in our book. I decided on a combination of Optima for the titles and Bembo for the body text.
 |
| Garamond (titles) and Myriad Pro (body text) |
 |
| Fertigo Pro (titles) and Adobe Caslon Pro (body text) |
 |
| My chosen typeface combination: Optima (titles) and Bembo (body text) |
Visual references for layout
Several examples of book layouts were also to be identified and used as visual reference for our book. My selected visual references not only served as points of reference for layout and type, but also helped me capture a mood/feeling in my pages.
 |
| Un peu comme voir dans la nuit by Leif Elggren |
 |
| Dada Book by Simone Tölle |
 |
| Weepies fanzine by Rita Matos |
Thumbnails
 |
| Black and white thumbnails |
 |
| Colour thumbnails (1/2) |
 |
| Colour thumbnails (2/2) |
 |
| Colour thumbnails 2 (1/2) |
 |
| Colour thumbnails 2 (2/2) |
Black and White Mockup
 |
| Front cover |
 |
| Back cover (lol) |
Final Submission
 |
| Book cover |
Google Drive link: https://drive.google.com/open?id=0B2NK6B8q9WOyNGdoYUpULU9Xem8
______________________________________________________________________________
Books
1. Page Unlimited: Innovations in Layout Design
A good reference on interesting layouts, I've borrowed this a few times over the years and I still find new things to look at. There's a good variety of book and editorial examples from several different countries, each accompanied with background information about the purpose of the publication and its art direction.
In his preface, Aswin Sadha from Newwork Magazine posed a question:
How do you normally evaluate a chef? Who's the better practitioner: the chef who can make good food out of ordinary ingredients or the one who can make a great meal using the freshest materials?
He then states that the same quandary applies to designers. I suppose he is referring to how good designers each have their own worth and the many different ways they go about solving a design problem.
2. Turning Pages: Editorial Design for Print Media
Another book that I constantly find myself returning to; it's an inspirational compilation of magazine, books, and newspapers. Editorial designers provide insightful commentary on the stages of their publication's conceptualisation, design, and production, as well as their perspectives on designs and the challenges they face. From the examples in this book, I've learnt that the smallest details can make the difference between good and excellent.
And I think that's something I want to strive harder for.
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